Responsible consumption : The greenwashing of fashion in 3 examples
Article of RIPESS Europe newsletter, december 2022
Brenda Chávez, December 2022
Read the complete document on: ripess.eu
Summary :
We have been talking about greenwashing in the world of fashion for months, its strategies, its messages and the reality behind it. But what does this mean on a practical level? Which brands are carrying out these strategies? Here are three outstanding examples of greenwashing that we have encountered during our #ModaBasura research, in which we have analyzed dozens of cases since 2019.